Grouping your Instagram Stories Highlights together into various categories, events, or topics makes it super-easy for audiences to find the stories that are of most interest to them. Your Instagram Stories Highlights are your cherry-picked stories that you want to share with your followers indefinitely - it’s the cream of your Instagram Stories crop and you want to make sure you’re using only best content for your business. To do this, head to your Instagram profile, open your settings, tap on Privacy and Security, and then Story Controls.ġ2 Ways to Use Instagram Stories Highlights to Wow Your Customers Similar to the Snapchat Memories feature, the new Instagram Stories Archive will automatically save (or “archive”) your stories into the cloud, so they won’t be lost forever if you forget to save them to your camera roll.Īs long as you keep the auto-archiving feature turned on, you can save and re-share your very best Instagram Stories even after the 24-hour period has passed. One major benefit of the new Instagram Stories Archive feature for brands is that it eliminates any anxiety around losing valuable content. Not sure where to start when it comes to marketing your business with Instagram Stories? Check out our Ultimate Guide to Instagram Stories for Business blog post for tips on how to get more followers, traffic, and sales with Instagram Stories! How to Use Instagram Stories Highlights:īefore you can start sharing awesome Instagram Stories Highlights on your profile, you need to learn how to create them! Here’s how to do it: Step 1: Turn on Instagram’s Auto-Archiving Feature
For this type of content, Instagram Highlights are the perfect way to reach out, without putting a time limit on when viewers can watch! Sometimes your viewers might be looking for something specific from your stories post, like more information about a new launch or a sale you’re running.
They’re a creative way to express yourself, show off your products, drive traffic, or market your business! You can think of them as a movie trailer for your Instagram feed. Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first.
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